An in-depth analysis of the BAV illuminates the following:

• The health of your brand in comparison to the category health
• Future direction that your brand is likely to take
• Comparing intra category brand health including quasi categories that your brand may need to be seen as a part of. For example, an analysis for a telecom player may go beyond looking at the telecom sector to gain insights on youth, technology, or lifestyle products and services
• Studying Global Brand Equity of your brands or competing brands
• Key image drivers of your category and that of chosen quasi categories
• Brand health across psychographic and demographic consumer segments
• Specific image and personality perceptions across consumer segments
• Definition of the problematic, key and future opportunity target audience for your brand
• Learning from Power brands
• Understanding, across categories, what brands do, the consumer see your brand most similar to and different from
• The key brand task

Hence, the BAV is an ideal tool for advanced brand analysis such as

• Managing Brand Portfolios
• Feasibility Studies
  - Breaking into new markets (geographic)
  - Breaking into new consumer segments
  - Brand extensions
• Positioning / Repositioning exercises
• Archetypes
• Brand Alliances
• Understanding Target Audience Landscape
• Global Brand Studies