To get a very basic idea of how the BrandAsset ™ Valuator works, we invite you to try this simple Do-It-Yourself exercise.

This exercise is just to explain the principle of the BAV Metrics, and not the way they are derived in the main database.

In the BAV, each of the metrics - Differentiation, Relevance, Esteem and Knowledge - is generated through the measurement of multiple attributes and derived through appropriate statistical procedures.