The industry that we are in is changing rapidly. When the industry changes, the advertising agencies too have to keep in tandem.

Keeping this in mind, the sixty-year-old Everest Integrated Communications gave way to the new, re-christened Everest Brand Solutions Pvt. Ltd.

The key objective of the rebirth was not just to change the name but the entire DNA of the agency.

To this end, Everest Brand Solutions starts with the belief that the marketing communication industry needs to reinvent itself. Everest will demonstrate complete partnership with its clients by getting involved in very clearly defining the brand problem. Thereafter the focus will be on arriving at the best solutions to this problem, independent of media constraints.

The wisdom of doing away with the conventional thinking of 'delivering just 30 seconds advertisements' to the client but provide holistic brand solutions has resulted not only a lot of clients willing to work with us but also a lot of young talent wanting to be part of this enriching experience.

This new approach has enabled Everest Brand Solutions to have a basket of very attractive and prestigious clients like Parle, Bombay Chemicals, Life Insurance Corporation of India, Chevron, Diageo, Godfrey Phillips, Autocop, Reliance Infocomm, Elder Pharmaceuticals, Radio City and Mirc Electronics amongst many more.

Everest today has over 130 buzzing minds spread across our two offices in Mumbai and New Delhi working on them.

In 2006, Everest proved once again at the Abby’s that it was in the top 3 creative agencies.

And considering the International accolades that Everest has won this year (a bronze Lion at Cannes, a bronze again at Young Guns and a silver metal at the One Show), it seems that the going will just get better.