The need for online advertising, web sites, intranets, extranets has been steadily growing amongst our clients. This lead us to start RDYR Interactive in March 2002, at our Mumbai office.

Since then various brands have required our above the line and below the line teams to work in synergy and bring an overall integration to our clients' advertising and communication strategies with modern day technology. We think and believe '360', and seamlessly apply the brand experience and direct marketing discipline to the interactive media.

The interactive media is used to take forward the customer relationships and brand experiences, thereby building a bridge - between clients and their consumers, between existing systems and new technologies, between older distribution channels and new generation platforms.

When required Rediffusion DYR Interactive also provides it's interactive services to Rediffusion's group companies namely Wunderman India, Sudler & Hennessey, TME and Everest.

To see some of the interactive projects created for our clients, just visit www.rediffusionDYR.com/interactive