Outdoor Advertising Professionals (OAP) is a Joint Venture of Rediffusion Dentsu Young & Rubicam a leading advertising agency in the country, and Selvel Vantage group - the largest outdoor media agency in Asia. Formed in 2002 primarily with the initiation of a bunch of outdoor professionals led by Abhijit Sengupta coming together with a dream creating an Out-Of-Home (OOH) specialist company that would make outdoor completely accountable. It took almost one and half years of careful planning, with deep introspection of markets and client’s needs, integrating research and technology, to craft the perfect comprehensive suite of proprietary research tools & systems.
Today OAP is the fastest growing OOH (Out Of Home) communication specialists in India. The expertise in OOH lies in immaculate planning and excellent buying outdoor capabilities. While its new division Touchpoint successfully handles the multiple facets of Environmental Branding in planning, designing and implementing Retail Spaces, Exhibition, Interiors and other Below the Line (BTL) activities.
With an amazing record of 98% account retention, it has an enviable roster of clients for both OAP and Touchpoint:
OAP Clients: UB Group, Shaw Wallace, Seagrams, Maruti Suzuki, Tata Motors, Tata Pipes, Pepe Jeans, Provogue, Population Services International (PSI), Voltas, Nokia, Zee TV, Dabur, Berger Paints, VIP Luggage, Michellin Tyres, Apollo Tyres, Deccan Chronicle, Sri Lankan Airlines, Tourism Malaysia, IFFCO Tokio General Insurance, ING Vysya, HCL, Khadims, and Lifestyle
Touchpoint Clients: Coke, Iffco-Tokio, Voltas, Johnnie Walker, Seagram’s, UB Group, Nokia, ABN Amro Bank, DLF, Movado, Tata Steel, Tata Chemicals, Steeljunction, Artemis Medicare, Max Healthcare and Reliance Smart
Services Offered
