A Gold Medallist graduate from IIM Ahmedabad, Arun Nanda started his marketing career with Hindustan Lever. Six years later, fueled by firebrand idealism, Arun Nanda co-founded Rediffusion in 1973.

Guided by his vision, path-breaking campaigns such as The Garden Woman, Whenever You See Colour Think Of Us, The Colgate Ring of Confidence, The AirTel Touch Tomorrow and Eveready’s Give Me Red, were produced at Rediffusion. Arun Nanda, with his firebrand idealism and strong relationships with clients, propelled Rediffusion towards becoming one of the top five advertising agencies in India.

His numerous accolades include being a member on the Air India Board of Directors; a member of the Jawaharlal Nehru Centenary Committee (a part of the cabinet secretariat of the Government of India); leader of the Indian delegation to the Asian Advertising Congress (Tokyo, 1993); President of the Advertising Agencies Association of India (1993–1995 and 1999–2000), and a Judge at the Cannes Film Festival.